Andrew Chitty. Brand Strategy, Marketing, and Creative Direction for retail.

My name is Andrew Chitty, a Toronto-based brand strategist and marketing leader. Over the past fifteen years I've built brands, led integrated campaigns, and driven retail marketing across Canadian specialty retail, from earlier years at Urban Outfitters through more than a decade at Harry Rosen, where I grew from Visual Presentation Artist to Manager, Fashion Direction. Starting on the store floor and finishing on the senior strategy team means I've seen how a marketing idea travels from a plan to a customer, and where it usually breaks.

In my last two roles at Harry Rosen I sat within the senior strategy team shaping brand direction and campaign strategy nationally, and built the in-house creative studio into a full production operation on an $800K annual budget. I raised output 25% in a single year and cut production costs 15% by renegotiating our vendor and talent roster. I've led campaign, editorial, and product marketing work with Canali, Zegna, Tom Ford, Brunello Cucinelli, Giorgio Armani, Loro Piana, Kiton, Agnona, Canada Goose, Parajumpers, and Commas.

The through-line is commercial and creative at once. Knowing what a campaign needs to say, and knowing what it costs, who executes it, and whether it moved the number. Marketing works when the pillars support each other, digital, creative, CRM, and store pulling in one direction rather than running in parallel.

Most recently I founded Artery, a community gallery and cultural space in Kingston, Ontario, where I own the naming, identity, brand strategy, and programming, and I serve on the board of Trellis HIV & Community Care.

Available for brand strategy, marketing leadership, creative direction, and campaign development across retail, eCommerce, lifestyle, and consumer brands.